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  • Social Media Marketing Terminology
  • Why Social Media Marketing?
  • Difference Between SEM and SMM
  • Choosing Best Social Media Platform for Marketing
  • Creating Social Media Marketing Strategy
  • SMM using Facebook
  • SMM using Instagram
  • Competitor Research
  • Optimizing Ad Copy
  • Tools to Measure ROI
  • Creating Multi-Channel Social Media Strategy
  • Reporting & Analysis
  • What is Lead Magnet/Tripwire Offer?
  • How to Create Sweepstakes offer?
  • Types of FB Ads
  • Targeting the Right Audience
  • How to Increase Customers Through FB pages?
  • Instagram Ads Strategy
  • How to Retarget Your Audience?(Retargeting/Remarketing)
  • How to check your Competitor’s Ad Performances?
  • How to Create Custom & lookalike Audience of your Business?
  • Project Case Studies
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