You know what – Just like an SEO, when anyone searches on Google – we try to show our website on top of Google but this time, we will not work hard to get our website ranking on top of the spot. Now, we will use “Google Ads/ Adwords” to show your website on top ad spot when someone searches on Google. We, Digital Marketer, also says it Search Engine Marketing (SEM).
Pay Per Click is the method when we pay Google/Bing/Yahoo/YouTube to show our ads in their website and eventually they charge us per click based on the competition and average CPC (Cost-Per-Click).
Didn’t get it? Check out the screenshot…
Search PPC Ad:
As you see the red box containing “Ad“, it’s clearly explained that those websites didn’t work hard to show themselves on top of Google. Although they paid to Google based on the clicks they get for their website. Here advertisers like “International Experience CA”, “IDP” pay per click to get their business done.
It’s just a 1-example of Search PPC ads or Search Engine Marketing (SEM). There are a lot of websites through which you could search and get the same sort of results.
Now, Let’s talk about Display Ad:
This image shows the example of the Display PPC ad. Again, Advertisers need to pay per click for their branding or product conversions.
Now, the question is – who do this? Can any advertiser do it on their own? No, they need PPC expert for managing their campaigns and make it profitable. If you want to know the scope of PPC expert, just search on naukri.com, monster jobs and so on!, you will get to know a lot of quality PPC experts required to manage these campaigns.
And if we talk about the future of PPC, just resemble it with the future of businesses. As long as the businesses are coming online, advertisers are growing and if the advertising budget of the market expands, then PPC experts are those guys who spend their money.
Can You Do this?
Yes, Just after the 3-month coaching, you can run ads for yourself, your business or your client. Even, you will know “How to get the quality client by using these PPC ads”.
Here is the complete module you will get to learn about Pay Per Click (PPC):
- Need of Paid Advertisement
- Understanding Advertising Goals
- What is Bidding Strategy?
- What is Pay Per Click?
- What is Google Ads?
- Google Ads vs PPC
- Overview of Microsoft AdCenter
- Account Creation
- Account Structure
- Keyword Research Tools
- Keyword Planning Strategies
- What are Campaigns?
- Types of Campaigns
- Search Advertisement
- Display Advertisement
- Video Advertisement
- Mobile Advertisement
- Shopping Advertisement – PLA
- Campaign Design and Optimisation
- Geo Targeting
- Ad-Group Designing and Optimisation
- Post Campaign Optimisation
- What is Quality Store?
- Why Quality Store is Important?
- Factors of Quality Store
- Landing Page Creation
- Landing Page Optimisation
- CTR & its Importance
- Concept of Re-Marketing
- Conversion Tracking
- Conversion Optimization
- Reports and Analysis
- Dynamic Keyword Insertion
- Competitor Study
- Integration of Tools
- Tools for SEM
- Best Practices to get ROI
- Case Studies
- Google Ads Examination
- Project Case Study
About HSIM
HSIM – Hindustan School of Internet Marketing in collaboration with Serve Vision Pvt Ltd. aims to deliver Best Digital Marketing knowledge to students through campaign “Digital India”.
At HSIM we provide theoratical as well as practical knowledge to students.
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