You know what – Just like an SEO, when anyone searches on Google – we try to show our website on top of Google but this time, we will not work hard to get our website ranking on top of the spot. Now, we will use “Google Ads/ Adwords” to show your website on top ad spot when someone searches on Google. We, Digital Marketer, also says it Search Engine Marketing (SEM).
Pay Per Click is the method when we pay Google/Bing/Yahoo/YouTube to show our ads in their website and eventually they charge us per click based on the competition and average CPC (Cost-Per-Click).
Didn’t get it? Check out the screenshot…
As you see the red box containing “Ad“, it’s clearly explained that those websites didn’t work hard to show themselves on top of Google. Although they paid to Google based on the clicks they get for their website. Here advertisers like “International Experience CA”, “IDP” pay per click to get their business done.
It’s just a 1-example of Search PPC ads or Search Engine Marketing (SEM). There are a lot of websites through which you could search and get the same sort of results.
This image shows the example of the Display PPC ad. Again, Advertisers need to pay per click for their branding or product conversions.
Now, the question is – who do this? Can any advertiser do it on their own? No, they need PPC expert for managing their campaigns and make it profitable. If you want to know the scope of PPC expert, just search on naukri.com, monster jobs and so on!, you will get to know a lot of quality PPC experts required to manage these campaigns.
And if we talk about the future of PPC, just resemble it with the future of businesses. As long as the businesses are coming online, advertisers are growing and if the advertising budget of the market expands, then PPC experts are those guys who spend their money.
Yes, Just after the 3-month coaching, you can run ads for yourself, your business or your client. Even, you will know “How to get the quality client by using these PPC ads”.